How to Write a Tagline That Doesn't Suck (And Actually Sells)

Let's be honest: **most taglines are about as exciting as soggy toast**. You deserve better. Your product deserves better. Your audience *demands* better. Here's how to actually write a tagline that slaps — not snoozes. --- ## 1. Kill the Clichés First If your tagline sounds like it could be printed on a motivational coffee mug, delete it. Phrases like: - "Innovative solutions for a brighter future." - "Exceeding expectations every day." - "Passion. Purpose. Performance." **Translation:** "We have no personality and we hate fun." ✅ Instead, say something specific. Something gritty. Something *real*. --- ## 2. Pick a Fight (Politely...Or Not) Great taglines often call out the problem, the enemy, or the absurdity. - Avis: "We Try Harder." - Liquid Death: "Murder Your Thirst." - Cards Against Humanity: "A Party Game for Horrible People." ✅ Be brave. Your audience respects a brand with an edge. --- ## 3. Say the Quiet Part Out Loud What are people *really* thinking about your product category? Admit it. Twist it. Weaponize it. Example: An overpriced candle company? > "$30 to Make Your House Smell Like Competence." ✅ Instant resonance. Instant laughter. Instant loyalty. --- ## 4. Use Fewer Words Than You're Comfortable With Shorter taglines hit harder. If you can't say it in 8 words or less, you haven't sharpened it enough. ✅ Brutal simplicity wins attention in a scrolling world. --- ## 5. Test It With a Cynical Friend You know that brutally honest friend who can't fake politeness? ✅ If they smirk, raise an eyebrow, or snort? It's gold. ✅ If they squint, shrug, or say "eh"? It's trash. Try again. Your audience is just as jaded. Trust the cynics. --- # Bottom Line: > **A tagline should feel like a slap, not a handshake.** If you want savage, ready-to-go, copy-paste taglines that already pass the "no cringe" test, grab our [PDF Toolkit Packs](/pdfs/index.html). Because bland is banned. And brutal wins. 🎪 Stay Sharp. Stay Savage.

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How to Write a Tagline That Doesn't Suck (And Actually Sells)

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